Digital Analytics – Understanding behaviour from Web data
Being online is an imperative for any business today. Businesses are having multiple opportunities to touch their potential customers while the online customer is: – Becoming aware of your services or products – Is considering you in their mind – Evaluating your offerings – Deciding to spend his or her money Most of these online […]
Customer Empathy is key
A friend of mine wanted to explore analytics for a particular branch of a retail chain of grocers. So, I started to do some homework on what would be suitable use cases for doing a pitch with the branch manager. The typical ideas include supporting on revenue and profits, customer catchment area, pilferage and wastage […]