How to do forecasting in Power BI

A company always wants to know what will happen in the future. On the basis of these predictions, they align their resources. Thus, forecasting becomes a very critical aspect of planning.   Let’s say you run an airline company. You are always interested to know, how many passengers will be expected to travel in the next […]

How to use Google Trends for Digital Marketing ?

Introduction  With an estimated 70,000 Searches per second taking place on Google1, this provides marketers an immense opportunity to gain insights on the evolving needs of the smart consumer and the purchase intent behind those search queries. What is Google Trends?  Google Trends is a simple yet powerful tool which provides the user access to a largely filtered sample of search […]