How to use Google Trends for Digital Marketing ?
Introduction With an estimated 70,000 Searches per second taking place on Google1, this provides marketers an immense opportunity to gain insights on the evolving needs of the smart consumer and the purchase intent behind those search queries. What is Google Trends? Google Trends is a simple yet powerful tool which provides the user access to a largely filtered sample of search […]
How to measure your Digital Brand Awareness?
The Magic Of Effective Storytelling With Data
How to Perform Effective Storytelling with Data – It’s now or never! Time is money. And for the impatient time-crunched leadership and clients, even your elevator pitch needs to be razor-sharp to stand out of the noise. With the data being the new oil, deriving critical insights from your data and presenting it in an […]
Strike the Eye in 2019 with the latest SEO Strategies
Strike the Eye in 2019 with the latest SEO Strategies There is a problem. The attention span of the consumer is reducing. While it could be a mammoth challenge to address, for some, you could take it head on and convert it into a major Competitive Advantage for your business. Change is the only constant. […]
Are you doing your SEO Right?
Are you doing your SEO Right? According to a Borrel Associates Report, by 2020 companies will be spending $80 Billion on SEO Marketing. All this effort is planned for chasing the holy grail of Digital Marketing i.e the Organic Visitors. And the Competition just gets tougher by the day. Typically, 3 main models are leveraged […]
How to create and leverage Multiple Metrics in Power BI using DAX?
Less is More. Creating a Robust Dashboard with crisp Report visuals is pivotal for quick consumption of relevant data for faster Decision making. The Outliers need to stand out! Data needs to be aggregated and presented in the best way possible to ensure Zero learning curve. Imagine you are a Sales Manager who wants to […]
How to find Top Values in Power BI using DAX
In the world of speed, the normal paradigm is to present information to your target audience in a creative way to maximize data consumption for enabling faster decision making. Data Visualization tools, by incorporating data, establish credibility and by adding interactive, eye catching elements increase engagement. Imagine you are a Retail Sales Manager who is […]