Color Psychology and its importance in Marketing

Have you ever wondered why most food-related companies employ a warm colour scheme? Take McDonald’s for example, what are the feelings you get when you see the big yellow and red? This combination of colours is known for stimulating a feeling of happiness, appetite and excitement. The Power of Colors: Certain colours have been known […]
Top 8 HR Analytics Use Cases

What is HR Analytics all about? Have you ever wondered how you could leverage technology in order to find the best talent to work for your organization? Or how you could make use of Data Science to undertake strategic decisions? A critical strategic function in management is Human Resources which can benefit tremendously with the […]