A simple journey on analytics from problem statement to solution

Analytics

“Let us say that you want to purchase a house in a locality as part of your investments and rent it out. You would like to understand what will be the rent, that you can get from this investment“ You walk around the locality and randomly knock on various houses and talk to the residents. […]

Tryst with T-SNE

hotel feedback data clustering

I received an article on what is google upto with AI. It was a discussion on how to visualise highly dimensional data into 2 dimension space using a clustering technique called T-SNE. It was an interesting read until you ask the question how do you go about using for your own data / use-case. I […]

Customer Empathy is key

Analytics Solution Approach

A friend of mine wanted to explore analytics for a particular branch of a retail chain of grocers. So, I started to do some homework on what would be suitable use cases for doing a pitch with the branch manager. The typical ideas include supporting on revenue and profits, customer catchment area, pilferage and wastage […]

Avoiding the Phantom Dot

There are people who invent things. They can dream, conceive and create things that others have not been able to do so. For everyone else, we just need to learn to ‘connect the dots’ to be equally effective. It’s easier said than done, given a tendency for connecting phantom dots. In the last decade, we […]