Why listening should be a key part of your digital marketing strategy?
One of my friends gave me early lessons in marketing. He said creation gave us two ears and one tongue so that we could hear twice as much as we speak. In today’s digital world I think it multiplies many folds, we should be listening 10 times maybe 100 times more than what we speak. […]
Digital Strategy
What is the recipe for a good digital strategy? With ever increasing Brands fighting for limited consumer time and more and more brand going Share of Voice route (SOV) The amount of information that consumer gets exposed have increased multi-fold. Digital marketing experts suggest that daily we get exposed to 4,000 to 10,000 ads. Excessive […]