What is DAX in Power BI?

DAX stands for Data Analysis Expressions. DAX is a collection of functions, operators, and constants that can be used in a formula, or expression, to calculate and return one or more values. In simple words, DAX helps us to create new information from data already present in the model.* Functions can contain other nested functions, conditional statements, […]

How to Create a Bookmark and use it with Button in Power BI?

Suppose your client has a requirement to show a different set of visuals with a “Button Click”. What will you do? How do you add the Wow factor? This is where “Bookmark” comes into the picture. It is an amazing feature in PowerBI which can be used to show different sets of visuals without creating […]

Engaging Audience on Social Media and Analytics behind it

ENGAGING AUDIENCE ON SOCIAL MEDIA

With so many Social Media platforms, where number of people engage on day to day basis, it is important for a brand to engage such platforms in their marketing strategy. The data behind the scene can serve wonders in creating an impactful brand presence in the world of Social Media. What are the ways to […]

Data Analytics Life Cycle : What is it? How to approach?

DataAnalytics

What? It is a process to understand the data and apply statistics to get insights for a business objective. Approach? 1 Objective : First and foremost, Understand the Objective, the purpose. Why are you doing this? What outcome you want from it? If these questions are not clear, the rest is in vain. It is the […]