How to approach a new customer experience with digital technology ?
How to approach defining a new customer experience? The english dictionary defines the noun “Experience” as, an event or occurrence which leaves an impression on someone. Let us step back and reflect on our daily routines and understand how much of digital technology do we use. Today, we leverage some form of digital technology in […]
Digital Marketing Data – the what and so what?
Data in business is becoming critical, and often, it is becoming a competitive advantage. Let us take the example of Marketing – it has evolved from its traditional form into digital marketing covering the world of social media, video, mobile and many more forms of digital technologies that are evolving such as wearable devices being […]
How to reimagine customer experience
Let us first get our hands around a workable definition of customer experience – let me try to put it as a simple experience during an interaction between a product or service which the customer has over the life of their relationship with your brand. This undoubted has become very varied, and circuitous in current […]
Why data driven marketing?
Digital age is upon us, and our daily living is getting more and more technology enabled. For businesses, this is a tectonic shift – the market, consumers, competition, suppliers every player in the eco system is embracing it. Rise of digital marketing New methods require new learning. Digital marketing has been gathering momentum, and if […]
Digital Analytics – Understanding behaviour from Web data
Being online is an imperative for any business today. Businesses are having multiple opportunities to touch their potential customers while the online customer is: – Becoming aware of your services or products – Is considering you in their mind – Evaluating your offerings – Deciding to spend his or her money Most of these online […]
Digital Marketing Data – how to approach?
In my previous blog “Digital Marketing Data – the what and so what?, I had talked about how having data is only the first step in the race and most noteworthy step is the step of asking the correct questions from it (From my first blog). Therefore, the natural question that comes up in mind […]