Digital Marketing Data – the what and so what?
Data in business is becoming critical, and often, it is becoming a competitive advantage. Let us take the example of Marketing – it has evolved from its traditional form into digital marketing covering the world of social media, video, mobile and many more forms of digital technologies that are evolving such as wearable devices being […]
How to use Google Trends for Digital Marketing ?
Introduction With an estimated 70,000 Searches per second taking place on Google1, this provides marketers an immense opportunity to gain insights on the evolving needs of the smart consumer and the purchase intent behind those search queries. What is Google Trends? Google Trends is a simple yet powerful tool which provides the user access to a largely filtered sample of search […]
How to measure your Digital Brand Awareness?
Color Psychology and its importance in Marketing
Have you ever wondered why most food-related companies employ a warm colour scheme? Take McDonald’s for example, what are the feelings you get when you see the big yellow and red? This combination of colours is known for stimulating a feeling of happiness, appetite and excitement. The Power of Colors: Certain colours have been known […]
Leverage these 11 SERP features now to Improve Your Rankings!
Introduction: Google’s search engine results pages (SERPs) continue to evolve dramatically. Keeping the consumer’s interest in mind, Google has converted from a search engine into an answer engine. They have recognized that their users would rather be presented with immediate answers than having to go through a page of links to get their questions answered. […]
Not Getting conversions from your PPC Ads!! Review your Audience Targeting Now!
Audience Exclusions – The Untapped Feature Do you know, what is targeting in Google Ad? More specific, Audience Targeting? Let’s Dive deeper, Audience Inclusion? No doubt, with all these above settings in Google Ad, you are targeting your Ad well so that your Ad will show to your right Audience to improve the ROI of […]
Top 5 Off-Page Factors for Effective SEO
Introduction: SEO is a challenging and continuous journey, however, to maximize your Digital Reach it is critical to managing your Off-Page SEO strategies. There are a lot of off-page SEO factors but for a beginner, it is necessary to get desired results in less time. We have listed the Top Off-Page SEO factors that you […]
Are you guilty of these Local SEO mistakes
Are you guilty of these Local SEO mistakes? correct one now! Online Visibility is the crucial factor for local business as it helps in growing business. That’s because, if you are unable to sell your products online or struggling to find your business online or your online presence in local market is nil then you […]
Strike the Eye in 2019 with the latest SEO Strategies
Strike the Eye in 2019 with the latest SEO Strategies There is a problem. The attention span of the consumer is reducing. While it could be a mammoth challenge to address, for some, you could take it head on and convert it into a major Competitive Advantage for your business. Change is the only constant. […]
Are you doing your SEO Right?
Are you doing your SEO Right? According to a Borrel Associates Report, by 2020 companies will be spending $80 Billion on SEO Marketing. All this effort is planned for chasing the holy grail of Digital Marketing i.e the Organic Visitors. And the Competition just gets tougher by the day. Typically, 3 main models are leveraged […]