Why data driven marketing?
Digital age is upon us, and our daily living is getting more and more technology enabled. For businesses, this is a tectonic shift – the market, consumers, competition, suppliers every player in the eco system is embracing it. Rise of digital marketing New methods require new learning. Digital marketing has been gathering momentum, and if […]
Digital Marketing Data – how to approach?
In my previous blog “Digital Marketing Data – the what and so what?, I had talked about how having data is only the first step in the race and most noteworthy step is the step of asking the correct questions from it (From my first blog). Therefore, the natural question that comes up in mind […]