Strategy

One of my friends gave me early lessons in marketing. He said creation gave us two ears and one tongue so that we could hear twice as much as we speak. In today’s digital world I think it [...]

What is the recipe for a good digital strategy? With ever increasing Brands fighting for limited consumer time and more and more brand going Share of Voice route (SOV) The amount of information [...]

The other day, I asked my 10 year old to cut onions, just to rile her up for fun. In the past she used to leave the room when onion was cut as the sulphur makes her eyes swell up. I was surprised [...]

Let us first get our hands around a workable definition of customer experience – let me try to put it as a simple experience during an interaction between a product or service which the customer [...]

A friend of mine wanted to explore analytics for a particular branch of a retail chain of grocers. So, I started to do some homework on what would be suitable use cases for doing a pitch with the [...]

There are people who invent things. They can dream, conceive and create things that others have not been able to do so. For everyone else, we just need to learn to ‘connect the dots’ to be [...]