Top 5 Off-Page Factors for Effective SEO
Introduction:
SEO is a challenging and continuous journey, however, to maximize your Digital Reach it is critical to managing your Off-Page SEO strategies. There are a lot of off-page SEO factors but for a beginner, it is necessary to get desired results in less time.
We have listed the Top Off-Page SEO factors that you must consider while planning your SEO Strategy
- Backlinks Quality
Backlinks act as bread and butter for SEO results if they are good. Bad backlinks can harm the website seriously.
Now the question is how to check Good and Bad Backlinks?
- Login to Google search console
- Click on the link section
Dashboard will appear consisting of:
External Links
Internal Links
Top Linking Sites
Start checking with external links and Top linking sites. If number of links are more then download the sheet and start checking for bad backlinks.
It’s a manual method.
1.Go through each link and check whether the related website is Good or Bad based on its Quality, Content, Address, etc
2.If the website concerns you, make a list of such websites with Domain names.
TOOL Method:
If you are having SEMrush account get in into Backlinks section:
Then go to the referring domains section
After appearing this dashboard, go through the first column which is “AS- Authority Score.”
This score helps to measure overall quality of domain and Influence on SEO.
If the AS<=20, collect the links in the excel sheet.
So now you two set of sheets
First from Google search console link report
Second from SEMrush Backlink report
Now combine those sheets and go the Disavow backlinks section of the google search console.
Save all the Domain links in the notepad .txt format. Then upload to the disavow section.
This will help to block all the backlinks coming from Bad quality backlinks
But be ensure before uploading. The disavow section blocks the domain directly.
- Broken Links
Search engines hate broken links. Broken links divert visitors from visiting your website which indirectly hurts your SEO efforts. One broken link can cause more damage. That’s why it is better to fix them up.
3.Good Quality of Internal Linking and External Linking
Internal Linking:
When there is a blog written or the description on your website, keep in mind to link your other pages as well to smoothen the traffic flow.
Use Anchors to use hyperlinks. Do use hyperlinks like click here, know more and Implement same for external Linking
Crawler understands what you have written. So better to use Anchors with specific descriptions to the links.
4.Content Structure
There is a term known as topic clustering. The structure is like this
Topic clustering is the method to store all the formats of the same content in a structured format in a way, if traffic visits the topic page, other material will also get covered.
For example, if traffic visits a webpage and searching for some topic which can solve the problem they are searching for and if they got the only blog, this will help to some extent but Imagine, you visited the webpage and you are getting blogs, Video, Infographics, Banner. Each format helping you out to solve your problem in different ways.
For more details on Topic Clustering check out this great post by Hubspot.
- Digital Press Release
Talking about a press releases, I’ll focus mainly on getting your article/product review published by Editors/Influencers on their channels.
The main challenge here lies in getting your content published through them on their platform/channels rather than opting for a guest post written by you.
1. List down the Key Influencers/Editors as per your business need.
2. Check their engagement metrics across various social media channels.
3. Filter out as per engagement rate. Keep an eye on their followers as well.
4. Go through their recent blogs/Articles to understand their area of Niche.
5. Try contacting them through email, phone. Post their reply, request them to publish your article on their platform/promote your content. If they offer to write the article on your behalf, that service will incur an additional cost but may be worth it.
6.You can opt for a Barter system where a gift hamper of your key products can be shared for their review. Ensure that you identify & package your best products here.
7.Last is to request them for a “Follow Link”. This will help in boosting your SEO Performance.
Conclusion:
SEO is a journey, not a destination. And while you are on this journey, it is vital to concentrate your efforts towards OffPage SEO activities as well since Google considers many off-page factors when deciding where to rank your web pages. You may not need thousands of links or brand mentions to rank, so plan a smaller scale of offline marketing activities accordingly.
Blog disclaimer: This is a professional weblog, and we have invited experts to share their thoughts, expertise , perspectives and knowledge. The opinions expressed here are purely representing their personal views and not those of any institution, employer or company.
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